{"id":5422,"date":"2017-02-07T15:42:26","date_gmt":"2017-02-07T13:42:26","guid":{"rendered":"http:\/\/framtidenskarriar.se\/itdata\/?p=5422"},"modified":"2017-02-07T15:42:26","modified_gmt":"2017-02-07T13:42:26","slug":"digitalisering-pa-kundens-villkor","status":"publish","type":"post","link":"https:\/\/framtidenskarriar.se\/itdata\/2017\/02\/07\/digitalisering-pa-kundens-villkor\/","title":{"rendered":"Digitalisering p\u00e5 kundens villkor"},"content":{"rendered":"

\"Elisa\u00adbeth
Elisa\u00adbeth Stjernstoft, Director Business IT hos Tele2.<\/figcaption><\/figure>Snabb, innovativ och i allra h\u00f6gsta grad kunddriven. S\u00e5 beskriver Tele2:s Director Business IT Elisa\u00adbeth Stjernstoft telekombranschens digitala transformation. \u201dDet \u00e4r en otroligt sp\u00e4nnande bransch just nu\u201d, s\u00e4ger hon.<\/strong><\/p>\n

Elisabeth Stjernstoft hann inte mer \u00e4n att landa fr\u00e5n apotekarbranschens marknadsomv\u00e4lvande avmonopolisering innan det var dags f\u00f6r n\u00e4sta utmaning. I augusti i fjol gick hon fr\u00e5n tj\u00e4nsten som CIO hos Apoteket till Tele2 som chef f\u00f6r telekomj\u00e4ttens Business IT.
\n\u2013 Det \u00e4r en otroligt sp\u00e4nnande bransch. I dagens l\u00e4ge \u00e4r uppkopplingen ofta det viktigaste och d\u00e4r \u00e4r ju telekombranschen m\u00f6jligg\u00f6raren. Det \u00e4r s\u00e5 himla h\u00e4ftigt att kunna jobba med det och Tele2 g\u00e5r verkligen all in d\u00e4r, s\u00e4ger Elisabeth Stjernstoft. <\/p>\n

Branschen redo f\u00f6r n\u00e4sta steg<\/strong>
\nSom leverant\u00f6r av digitaliseringens infrastruktur \u00e4r det ingen vild gissning att telekombranschen ligger i framkant i nyttjandet av digitala m\u00f6jligheter. Elisabeth menar dock att s\u00e5 inte \u00e4r fallet. Inte \u00e4nnu i alla fall.
\n\u2013 Telekom ligger n\u00e5gonstans i mitten p\u00e5 skalan n\u00e4r det handlar om att p\u00e5verkas av utvecklingen. Andra branscher som mediabranschen och resebranschen ligger f\u00f6re. \u00c4ven detaljhandeln har kommit l\u00e5ngt med e-handel, omnikanal och global konkurrens. Men telekombranschen g\u00e5r in i det d\u00e4r nu, s\u00e4ger hon. <\/p>\n

Kunden som kravst\u00e4llare<\/strong>
\nAtt det sker nu och inte tidigare beror dels p\u00e5 att utvecklingen tidigare har p\u00e5verkat interna strukturer och arbetss\u00e4tt, dels att kunden nu kr\u00e4ver det.
\n\u2013 Kunden f\u00f6rv\u00e4ntar sig samma digitala mognad som hennes egen och det i alla branscher. Hon vill ha samma s\u00f6ml\u00f6sa service n\u00e4r hon ska handla gigabyte som n\u00e4r hon ska handla kl\u00e4der.
\nF\u00f6r branschen inneb\u00e4r det att vara snabbfotad, och erbjuda kunden det hon vill ha, n\u00e4r, hur och var hon \u00e4n vill ha det.
\n\u2013 Det \u00e4r en utmaning f\u00f6r alla f\u00f6retag. Vi beh\u00f6ver finnas med p\u00e5 alla plattformar och integrera v\u00e5ra kanaler, v\u00e5r kommunikation och system med kunddatan s\u00e5 att kunderna kan handla utan hinder.<\/p>\n

Tekniskt kunnande r\u00e4cker inte l\u00e4ngre<\/strong>
\nF\u00f6r branschens it-proffs handlar det om nya s\u00e4tt att f\u00f6rh\u00e5lla sig till it. Den tekniska kompetensen beh\u00f6ver kopplas ihop med f\u00f6rst\u00e5else f\u00f6r kunden, aff\u00e4ren och verksamheten.
\n\u2013 Att samarbeta \u00e4r j\u00e4tteviktigt. Liksom anpassningsf\u00f6rm\u00e5ga och \u00f6ppenhet f\u00f6r att hela tiden l\u00e4ra sig nya saker. <\/p>\n","protected":false},"excerpt":{"rendered":"

Snabb, innovativ och i allra h\u00f6gsta grad kunddriven. S\u00e5 beskriver Tele2:s Director Business IT Elisa\u00adbeth…<\/p>\n","protected":false},"author":3,"featured_media":5423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"acf":[],"yoast_head":"\nDigitalisering p\u00e5 kundens villkor - Framtidens karri\u00e4r IT & Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/framtidenskarriar.se\/itdata\/2017\/02\/07\/digitalisering-pa-kundens-villkor\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalisering p\u00e5 kundens villkor - Framtidens karri\u00e4r IT & Data\" \/>\n<meta property=\"og:description\" content=\"Snabb, innovativ och i allra h\u00f6gsta grad kunddriven. 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