{"id":5499,"date":"2017-02-07T16:41:39","date_gmt":"2017-02-07T14:41:39","guid":{"rendered":"http:\/\/framtidenskarriar.se\/itdata\/?p=5499"},"modified":"2017-02-07T16:41:39","modified_gmt":"2017-02-07T14:41:39","slug":"digital-marknad-ersatter-traditionell-brevmarknad","status":"publish","type":"post","link":"https:\/\/framtidenskarriar.se\/itdata\/2017\/02\/07\/digital-marknad-ersatter-traditionell-brevmarknad\/","title":{"rendered":"Digital marknad ers\u00e4tter traditionell brevmarknad"},"content":{"rendered":"

\"Bj\u00f6rn
Bj\u00f6rn Ekstedt, CIO p\u00e5 PostNord. Foto: Peter Phillips<\/figcaption><\/figure>Den traditionella brevmarknaden h\u00e5ller p\u00e5 att ers\u00e4ttas av en digital meddelandemarknad. Samtidigt f\u00f6r\u00e4ndras marknaden f\u00f6r paketleveranser p\u00e5 grund av den snabbt \u00f6kande e-handeln.<\/strong><\/p>\n

Det \u00e4r ett par av budskapen i det f\u00f6redrag som Bj\u00f6rn Ekstedt, CIO p\u00e5 PostNord, kommer att h\u00e5lla p\u00e5 eventet 600Minutes Executive IT den 29 mars i Stockholm.
\n\u2013 Samtidigt som den brevmarknad vi k\u00e4nner minskar dramatiskt, v\u00e4xer det fram en ny meddelandemarknad som baseras p\u00e5 olika typer av digital kommunikation, s\u00e4ger han.<\/p>\n

Kommunikation i olika kanaler<\/strong>
\nBreven ers\u00e4tts till stora delar av digital kommunikation. Ett exempel p\u00e5 en s\u00e5dan tj\u00e4nst \u00e4r en omnikanall\u00f6sning som PostNord vill erbjuda f\u00f6retag. Erbjudandet inneh\u00e5ller kommunikation b\u00e5de i olika digitala kanaler \u2013 s\u00e5som SMS, app-l\u00f6sningar och webbplatser \u2013 och med tryckt material.
\nEtt f\u00f6retag kan till exempel v\u00e4lja att skicka en digitalfaktura som ett SMS med en l\u00e4nk. Mottagaren kan enkelt \u00f6ppna fakturan direkt i mobilen och v\u00e4lja att betala den med n\u00e5gra klick. Om mottagaren inte har gjort det inom till exempel fem dagar skickas en traditionell pappersfaktura automatiskt.
\n\u2013 M\u00e5nga f\u00f6retag och organisationer \u2013 som hittills har skickat l\u00f6nebesked, fakturor, kontoutdrag och andra liknande dokument i pappersform \u2013 \u00e4r intresserade av den h\u00e4r typen av digitala l\u00f6sningar. <\/p>\n

Snabbt \u00f6kande e-handel<\/strong>
\nN\u00e4r det g\u00e4ller marknaden f\u00f6r paketleveranser v\u00e4xer volymerna till f\u00f6ljd av den snabbt \u00f6kande e-handeln. H\u00e4r kan leveranserna kompletteras med digitala m\u00f6jligheter. Det handlar om information om var paket ska l\u00e4mnas och h\u00e4mtas, var de f\u00f6r tillf\u00e4llet finns i leveranskedjan, och s\u00e5 vidare.
\nPostNord erbjuder redan hush\u00e5llen paketleveranser med olika typer av digitala till\u00e4ggstj\u00e4nster, och ska skapa ett liknande erbjudande f\u00f6r det stora logistikfl\u00f6det mellan f\u00f6retag.
\n\u2013 Tanken \u00e4r att den digitala delen av tj\u00e4nsten ska vara lika viktig som att paketet flyttas fr\u00e5n plats A till plats B, eftersom denna information efterfr\u00e5gas av kunderna och mottagarna, s\u00e4ger Bj\u00f6rn Ekstedt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Den traditionella brevmarknaden h\u00e5ller p\u00e5 att ers\u00e4ttas av en digital meddelandemarknad. Samtidigt f\u00f6r\u00e4ndras marknaden f\u00f6r…<\/p>\n","protected":false},"author":3,"featured_media":5504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"acf":[],"yoast_head":"\nDigital marknad ers\u00e4tter traditionell brevmarknad - Framtidens karri\u00e4r IT & Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/framtidenskarriar.se\/itdata\/2017\/02\/07\/digital-marknad-ersatter-traditionell-brevmarknad\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marknad ers\u00e4tter traditionell brevmarknad - Framtidens karri\u00e4r IT & Data\" \/>\n<meta property=\"og:description\" content=\"Den traditionella brevmarknaden h\u00e5ller p\u00e5 att ers\u00e4ttas av en digital meddelandemarknad. 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