{"id":5735,"date":"2018-02-07T12:14:05","date_gmt":"2018-02-07T10:14:05","guid":{"rendered":"http:\/\/framtidenskarriar.se\/itdata\/?p=5735"},"modified":"2018-02-07T12:14:05","modified_gmt":"2018-02-07T10:14:05","slug":"starkt-okande-behov-av-digital-kompetens-i-detaljhandeln","status":"publish","type":"post","link":"https:\/\/framtidenskarriar.se\/itdata\/2018\/02\/07\/starkt-okande-behov-av-digital-kompetens-i-detaljhandeln\/","title":{"rendered":"Starkt \u00f6kande behov av digital kompetens i detaljhandeln"},"content":{"rendered":"

\"Florian
Florian Westerdahl, CTO p\u00e5 modekedjan Lindex. Foto: Lindex<\/figcaption><\/figure>Det p\u00e5g\u00e5r ett paradigmskifte i detaljhandeln. Str\u00f6mmen av konsumenter fr\u00e5n den fysiska butiken till den digitala kanalen \u00f6kar mycket mer \u00e4n tidigare. Det \u00e4r en tuff tid f\u00f6r branschen, men m\u00f6jligheterna v\u00e4xer snabbare \u00e4n utmaningarna.<\/strong> <\/p>\n

Det s\u00e4ger Florian Westerdahl, CTO p\u00e5 modekedjan Lindex, om digitaliseringen inom detaljhandeln.
\n\u2013 Nu \u00f6kar kundstr\u00f6mmarna fr\u00e5n den fysiska butiken till den digitala kanalen mycket mer \u00e4n de har gjort tidigare. Kundernas f\u00f6rv\u00e4ntningar f\u00f6r\u00e4ndras i takt med de nya m\u00f6jligheter som dyker upp. I botten \u00e4r det h\u00e4r en teknologisk revolution.
\nFlorian Westerdahl har varit teknisk chef p\u00e5 Lindex i nio \u00e5r. Innan dess arbetade han bland annat i konsultbranschen som teknisk specialist.
\n\u2013 P\u00e5 grund av digitaliseringen \u00e4r vi inne i en tuff tid f\u00f6r detaljhandeln, men det \u00e4r samtidigt oerh\u00f6rt utmanande och stimulerande. Med all ny teknologi som kommer \u00e4r k\u00e4nslan stark att m\u00f6jligheterna v\u00e4xer snabbare \u00e4n utmaningarna.
\nF\u00f6r de akt\u00f6rer som vill vara framg\u00e5ngsrika i framtiden \u00e4r det absolut n\u00f6dv\u00e4ndigt att lyckas med de digitala kanalerna och ha ett omnikanalperspektiv.
\n\u2013 Vi arbetar med att skapa f\u00f6ruts\u00e4ttningar f\u00f6r att kunna ta mer datadrivna beslut. D\u00e4rf\u00f6r labbar vi med de nya plattformarna inom data analytics. Vi \u00e4r fortfarande ganska gr\u00f6na p\u00e5 att anv\u00e4nda big data, och vi \u00f6kar resurserna f\u00f6r att utforska detta omr\u00e5de.
\n\u2013 Men vi g\u00f6r det med fingertoppsk\u00e4nsla. Vi vill inte riskera att omvandla en bra kundupplevelse till n\u00e5got som inte k\u00e4nns bra f\u00f6r kunden. <\/p>\n

Digital utveckling i fysiska butiker<\/strong>
\nDen stora utmaningen inom detaljhandeln finns p\u00e5 den digitala sidan. Men de fysiska butikerna har ocks\u00e5 en resa framf\u00f6r sig, betonar Florian Westerdahl.
\n\u2013 Konsumentstr\u00f6mmen till den digitala kanalen inneb\u00e4r inte slutet f\u00f6r den fysiska butiken. Utvecklingen d\u00e4r i ett digitalt perspektiv \u00e4r n\u00e4stan lika intressant som utvecklingen av den digitala kanalen. I v\u00e5rt fall har vi b\u00f6rjat detta arbete genom att rulla ut en digital plattform till alla v\u00e5ra butiker.
\nEn stor del av butikspersonalens tid i dag \u00e4gnas \u00e5t administrativa uppgifter. Mycket av detta arbete kan automatiseras, till exempel inventering och lagerhantering. P\u00e5 det s\u00e4ttet kan personal flyttas ut fr\u00e5n back office till butiksgolvet.
\n\u2013 Kunderna f\u00f6rv\u00e4ntar sig upplevelser i h\u00f6gre grad \u00e4n tidigare och vi m\u00e5ste hitta b\u00e4sta s\u00e4tt att l\u00e5ta butikerna och e-handeln komplettera varandra. Butikerna ger en viktig upplevelse som kan f\u00f6rst\u00e4rkas genom digitala tj\u00e4nster f\u00f6r butikspersonalen \u00e4r den personliga servicen.
\nI dag har fysiska butiker i en modekedja som Lindex olika storlek, men de har ungef\u00e4r samma utbud. Inom en snar framtid kommer det bli allt vanligare med olika typer av konceptbutiker.
\n\u2013 Det kan vara allt fr\u00e5n automatiserade butiker med snabb oms\u00e4ttning av kunder, till tillf\u00e4lliga pop-up-butiker, till butiker med showrooms d\u00e4r fokus ligger \u00e4n mer p\u00e5 kundupplevelsen.
\nDigitaliseringen p\u00e5verkar kompetensbehovet i modebranschen. Nya yrkesroller har uppkommit, och det har uppst\u00e5tt h\u00e5rd konkurrens om kompetensresurserna p\u00e5 arbetsmarknaden.
\n\u2013 Utvecklingen har gett upphov till ett skriande kompetensbehov. Ett av de viktigaste omr\u00e5dena \u00e4r data analytics. D\u00e4r \u00e4r behovet av kompetens stort i dag och kommer vara det under de n\u00e4rmast tv\u00e5\u2013tre \u00e5ren. Ett annat omr\u00e5de \u00e4r s\u00e4kerhet. Vi vet inte hur kompetensbehoven kommer se ut p\u00e5 lite l\u00e4ngre sikt, men vi kan konstatera att digitaliseringen inneb\u00e4r att vi f\u00e5r en oerh\u00f6rt intressant och sp\u00e4nnande arbetsmilj\u00f6, s\u00e4ger Florian Westerdahl.<\/p>\n","protected":false},"excerpt":{"rendered":"

Det p\u00e5g\u00e5r ett paradigmskifte i detaljhandeln. Str\u00f6mmen av konsumenter fr\u00e5n den fysiska butiken till den…<\/p>\n","protected":false},"author":3,"featured_media":5736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[62,65,101,150,177,262],"class_list":["post-5735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","tag-digitalisering","tag-e-handel","tag-handel","tag-kompetensbehov","tag-modebranschen","tag-utveckling"],"acf":[],"yoast_head":"\nStarkt \u00f6kande behov av digital kompetens i detaljhandeln - Framtidens karri\u00e4r IT & Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/framtidenskarriar.se\/itdata\/2018\/02\/07\/starkt-okande-behov-av-digital-kompetens-i-detaljhandeln\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starkt \u00f6kande behov av digital kompetens i detaljhandeln - Framtidens karri\u00e4r IT & Data\" \/>\n<meta property=\"og:description\" content=\"Det p\u00e5g\u00e5r ett paradigmskifte i detaljhandeln. 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