{"id":5918,"date":"2019-02-13T16:12:40","date_gmt":"2019-02-13T14:12:40","guid":{"rendered":"http:\/\/framtidenskarriar.se\/itdata\/?p=5918"},"modified":"2019-02-13T16:12:40","modified_gmt":"2019-02-13T14:12:40","slug":"bankerna-soker-tekniker-som-kan-kundbeteende","status":"publish","type":"post","link":"https:\/\/framtidenskarriar.se\/itdata\/2019\/02\/13\/bankerna-soker-tekniker-som-kan-kundbeteende\/","title":{"rendered":"Bankerna s\u00f6ker tekniker som kan kundbeteende"},"content":{"rendered":"

\"Lotta
Lotta Lov\u00e9n, chef f\u00f6r Digital Banking p\u00e5 Swedbank. Foto: Swedbank<\/figcaption><\/figure>De stora bankerna blir i allt h\u00f6gre grad avancerade it-bolag som driver digitaliseringen i samh\u00e4llet fram\u00e5t. Men de \u00e4r bara i b\u00f6rjan av den h\u00e4r resan. Det kommer att h\u00e4nda mycket under de n\u00e4rmaste \u00e5ren.<\/strong><\/p>\n

Banksektorn \u00e4r inne i en mycket stor digital transformation. De nya teknologierna omvandlar banksektorn i grunden. De f\u00f6r\u00e4ndrar aff\u00e4rsprocesser, yrkesroller, arbetss\u00e4tt och kundkontakter. Idag sker 95 procent av bankernas kundm\u00f6ten via digitala kanaler.
\n\u2013 Kommunikationen ska vara enkel, bekv\u00e4m och personaliserad samt trygg och s\u00e4ker. Generellt sett \u00e4r bankerna i Norden mycket duktiga p\u00e5 att anpassa sig till kundernas beteendem\u00f6nster, s\u00e4ger Lotta Lov\u00e9n, chef f\u00f6r Digital Banking p\u00e5 Swedbank.
\nLotta Lov\u00e9n har under sin karri\u00e4r arbetat p\u00e5 bank i m\u00e5nga olika roller, bland annat som kontorschef och marknadschef. P\u00e5 Swedbank har hon arbetat med digitalisering sedan 2006.<\/p>\n

De viktigaste trenderna<\/strong>
\n\u2013 De viktigaste tekniska trenderna \u00e4r artificiell intelligens och dataanalys, forts\u00e4tter hon. Dessa teknologier st\u00f6ttar m\u00e5nga delar av verksamheten. De kan till exempel anv\u00e4ndas till att g\u00f6ra f\u00f6ruts\u00e4gelser om kunders beteenden, och skapa, utveckla och automatisera processer och tj\u00e4nster.
\nDet blir allt vanligare med virtuella assistenter och mjukvarurobotar som med st\u00f6d av AI kan svara p\u00e5 kundernas fr\u00e5gor. Swedbanks virtuella assistent f\u00e5r ungef\u00e4r 100 000 fr\u00e5gor i m\u00e5naden och kan svara p\u00e5 85 procent av dem. I dag kan robotar \u00e4ven svara p\u00e5 personliga fr\u00e5gor, till exempel \u201dvad har jag f\u00f6r Swish-limit?\u201d. Hittills har robotar fr\u00e4mst kommunicerat via chatt, men det blir allt vanligare med r\u00f6stkommunikation.
\n\u2013 Vi \u00e4r fortfarande bara i b\u00f6rjan av den h\u00e4r resan. Inom en ganska snar framtid kan virtuella assistenter l\u00f6sa avancerade problem och svara p\u00e5 komplexa fr\u00e5gor. <\/p>\n

Stort kompetensbehov<\/strong>
\nEnligt Lotta Lov\u00e9n finns det i dag en stor efterfr\u00e5gan p\u00e5 kompetens inom framf\u00f6r allt AI, dataanalys, UX-design och beteendevetenskap.
\n\u2013 De som vill arbeta med digitalisering inom banksektorn ska fokusera p\u00e5 kopplingen mellan kundbeteendet och tekniken. De som \u00e4r expert p\u00e5 b\u00e5da dessa omr\u00e5den har en kompetens som \u00e4r mycket efterfr\u00e5gad i bankv\u00e4rlden.
\nEnligt Framtidens Karri\u00e4r \u2013 It & Datas unders\u00f6kning anger 34 procent av it-\/dataingenj\u00f6rer och systemvetare att bank- och f\u00f6rs\u00e4kringssektorn tillh\u00f6r de sektorer som driver digitaliseringen och it-utvecklingen fram\u00e5t.
\n\u2013 Det tycker jag \u00e4r en f\u00f6r l\u00e5g siffra. De stora bankerna i dag \u00e4r avancerade it-bolag som definitivt driver digitaliseringen i samh\u00e4llet fram\u00e5t, s\u00e4ger Lotta Lov\u00e9n.<\/p>\n

Anser du bank & f\u00f6rs\u00e4kring tillh\u00f6r de drivande sektorer inom digitalisering och it-utveckling?<\/div>
\"\"<\/div>\n
Om unders\u00f6kningen<\/div>
Framtidens Karri\u00e4r \u2013 It & Data genomf\u00f6rde en unders\u00f6kning mot ett slumpm\u00e4ssigt urval av it\/dataingenj\u00f6rer och systemvetare 27 december 2018 \u2013 2 januari 2019. Statistisk felmarginal \u00e4r 2,5\u20134 procentenheter.<\/div>\n","protected":false},"excerpt":{"rendered":"

De stora bankerna blir i allt h\u00f6gre grad avancerade it-bolag som driver digitaliseringen i samh\u00e4llet…<\/p>\n","protected":false},"author":3,"featured_media":5919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[20,33,34,50,244,251,255,264],"class_list":["post-5918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","tag-ai","tag-banksektorn","tag-beteendevetenskap","tag-dataanalys","tag-swedbank","tag-trender","tag-undersokning","tag-ux-design"],"acf":[],"yoast_head":"\nBankerna s\u00f6ker tekniker som kan kundbeteende - Framtidens karri\u00e4r IT & Data<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/framtidenskarriar.se\/itdata\/2019\/02\/13\/bankerna-soker-tekniker-som-kan-kundbeteende\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bankerna s\u00f6ker tekniker som kan kundbeteende - 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